Mission

CPI helps managers and entrepreneurs to turn business opportunity into sales results.

We systematically identify potential for commercial and business performance improvement and link part of our fees to results obtained.

Our core target group are companies with a turnover between 5 and 400 mio with the ambition to achieve significant and sustainable growth in the following 3 to 5 years.

Focus

Our intervention domains include sales performance acceleration, commercial efficiency improvement, commercial excellence, commercial planning and budgeting, commercial administration, order fulfillment and commercial strategy consulting on positioning, segmenting, targeting, pricing and route to market.

A specific team works on the the development of route to market and business plans for new products, new services and start-ups.

Approach

Analysis

Our projects start with a systematic screening of your current way of working in sales and marketing. This will allow us to develop a quantified proposal for improvement.

Materialization

If we agree on the identified potential, the required changes in the current approach and the involvement of CPI, we start of with an implementation project. In this phase we bring about the required changes and improvements through consulting, training, coaching and the installation of specific performance boosting concepts and models. In the implementation phase our fees are partially linked to results obtained.

Perpetuation

Once the indicated level of improvement has been reached we will put in place a program to ensure the sustainability of the results obtained.

Team

CPI-consultants are experienced business managers with proven track record in general, commercial, operational and financial management trained in the application of CPI-models and concepts.

Today we have a team of 26 specialists to start thinking about bringing your company to the next level.

We work together with top-level partners in recruitment, lead generation, social media marketing and commercial enabling software to turn ideas and into results.

Discover the team

Patrick Maes (48)

— Founding Partner and CEO

Founded CPI in 2005. Studies in commercial and financial sciences with specialization in marketing and organizational development. In 1995 he developed a model for commercial performance screening to identify commercial performance improvement potential of a company. He worked in banking, advertising and consulting before founding CPI. Enthusiast spinner and runner. Lover of modern art, literature and amateur cook.

John Poche (40)

— Partner and CFO

Joined CPI in 2010. Studies in chemistry, ICT and finance. Specialist in business modeling and financial management. Worked in insurance and financial services. Founded several companies in ICT and web design before joining CPI.

Etienne Verbist (58)

— Partner

Studies in law and economics. Specialist in productivity and operational improvement. Worked in 25 countries with a large experience in Western and Central Europe. Before joining CPI he worked in insurance, real-estate, banking, electronics and consulting. Authority in contemporary art and enthusiast golfer.

Rik Vera (47)

— Senior consultant

Joined CPI in 2010. Studied German philology and advanced marketing. Started his career in the flooring industry (Desso, Bergoss, Esco, DLW, Armstrong). Was strategy and business development director of Think Media (magazines, websites, outdoor billboards and television) before joining CPI. When not working to be found with his horses or on jumping events.

Ivan Kovacic (42)

— Senior Productivity Consultant

Head of the CPI Management and control systems activity center - Joined CPI in 2010. Studies in commercial and financial management and specialized for more than 15 years in productivity improvement. Worked in international consulting in different industries. Amateur cook and enthusiastic musician.

Helmut Spoden (55)

— Senior consultant

Joined CPI in 2010. Started his career with British American Tobacco, worked as marketing director and commercial director for Renglet, Pernod Ricard, Inbev International Business Development and as Project Director for Inbev, Fourcroy, Thalys on change management projects before joining CPI.

Miguel Sabbe (37)

— Senior Consultant

Joined CPI early 2011. Graduated as a Master of Science from Ghent University. Brings extensive experience in international sales & business development, having worked for Philips, Intel & GE. Specializes in commerical enabling sytems, CRM, commercial dashboards and data mining. Practices archery and is addicted to scuba diving.

Daniël Devogelaer (56)

— Senior Consultant

Joined CPI in 2010. Studied Commercial Sciences & Company Informatics at KUL; got a Vlerick MBA in 2001. Started his career in sales and marketing at Henkel; joined the current AB Inbev in 1987, fulfilling various commercial positions until 1999; from '99 until 2006 he was responsible for international ERP projects with AB Inbev. Strong points are performance management and aligning processes and systems with commercial strategy. Plays alt sax in his free time, and can regularly be found in jazz-clubs.

James Howe (46)

— Associate Consultant

Joined CPI in 2012. Studied at Insead and Cambridge. Following a first degree in Chemistry and Management and as a researcher at Dow Chemical, worked for JP Morgan in banking technology. Helped establish ZS Associates - a leading US consulting company in commercial strategy - first office in Europe. After MBA studies, and a period researching business strategy, joined DHL where he was responsible for pricing and business analysis at a global level and led the company's rebranding in Europe. Passionate about photography, science, technology and rock music.

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